Insights & News

AXYS CONSULTANTS ANNOUNCES NEW PARTNER, FOLLOWING CONTINUED GROWTH ACROSS HONG KONG AND ASIA

Axys Consultants SA (Paris) and Axys Asia Limited (Hong Kong) announce the appointment of Alexandre Viale-Berthélier as new Partner and Head of Asia. This follows the recent announcement of Axys’s geographical expansion in Northern America (Axbility Consulting), and two years of business development in Hong Kong.

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A/B TESTING INDUSTRIALIZATION: GUIDELINES

72%* of the companies consider User Experience optimization is a priority, to put theory into practice, we need a robust methodology. Now let’s check out what we can do by going through the main steps of A/B testing guidelines.

STEP 1 – PERFORMANCE ANALYSIS
STEP 2 – TEST PRIORITIZATION
STEP 3 – TESTING
STEP 4 – INDUSTRIALIZATION

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INSURANCE: WHAT STRATEGY TO ADOPT WITH ONLINE AGGREGATORS & BROKERS ?

Online insurance aggregators have changed the landscape of the insurance industry, providing customers increased choice and ease in product selection. They allow consumers to conveniently compare insurance quotes and coverage from a multitude of companies from one website.

After years of strong media investments they become vital audience hubs.

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